How to Conquer Wedding Shows

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Puneet Saggar

Puneet Saggar

Contributor at The Crimson Bride.

Wedding shows and bridal expos are fabulous initiatives that provide brides-to-be with easy access to various local and sometimes international wedding professionals and brands all under the one roof. It's an opportunity to experience first-hand the quality of the professionals' products or service and discuss what may be possible for your wedding.

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Wedding shows and bridal expos are fabulous initiatives that provide brides-to-be with easy access to various local and sometimes international wedding professionals and brands all under the one roof. It's an opportunity to experience first-hand the quality of the professionals' products or service and discuss what may be possible for your wedding.

However with so many professionals to meet and so many exciting ideas to peruse, wedding shows can often be an overwhelming experience. With limited time available, brides often miss out on meeting the wedding professionals they wanted for their wedding. 

Having attended a few bridal shows ourselves, The Crimson Bride team want to ensure all our brides are equipped with the right tips and tricks to help them get the most out of the event. We present to you the TCB Guide to Conquering Wedding Shows and a list of our favourite shows around the world.

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Conquering Wedding Shows


1. Do your research 

There are many local and international wedding shows held throughout the year. We have listed just a few of our favourite below! Each show will publish the wedding professionals and the brands featured at their event. It's not necessary to attend all the shows. We suggest browsing the show's list of professionals and past event photos to get a sense for the event. Short list the few you will attend.

Prior to the show, know exactly which wedding professionals and brands you want to see. Create two key lists from your research: 

  • The Priority List: Pros and brands you must visit
  • The Secondary List: Suppliers you would like to visit if time allows

This will allow you to manage your time better on event day, avoiding any regrets over missed opportunities.

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2. Know what you want 

The wedding show is not a personal appointment. There is limited time and other brides also want an equal opportunity to speak with the wedding professionals. Our suggestion is to keep your conversation short, simple and clear:

  • Introduce yourself
  • Mention your key dates (to gauge availability)
  • Briefly discuss the key service that you will be requiring (remember, you will have plenty of time at a personal appointment to discuss the details, so keep it brief – e.g. Formal Catering of Punjabi cuisine for 300 people at XYZ Venue)
  • Ask for a business card (so you can easily contact them after the show)
  • Move on! While it can be exciting to share all your unique ideas and visions, there simply isn’t time.
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3. Wear something comfortable 

Wear something you feel comfortable in. Most wedding shows are usually hosted in cocktail style i.e. standing up with large crowds. Don’t wear anything too expensive that will get treaded on, and make sure you wear a comfortable pair of shoes! Opt for an outfit that is easy to change in and out of, so you can try on couture designer wear with minimum fuss.

4. Keep makeup to a minimum 

We get it - it’s a semi-formal event and you probably want to Instagram some beautiful shots of yourself wearing designer wear. A key thing to remember however, is that Indian clothing is often designed with small neck lines and you don’t want to get your make-up on that Sabyasachi or Anushree Reddy lehenga; not to mention the “beautiful patchy look” on your face afterwards.

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5. Stay focussed 

Most wedding shows  hold various competitions throughout the event. While these are fun to participate in, don’t make your whole experience about this. Keep your “Priority List” and purpose in mind.

6. Have fun!

Last but not least, have fun! Take along company that will support you on the night – i.e. hold your show bags/brochures, wait in queues with you, help you try on outfits and most importantly take photos for you!

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Our Favourite Wedding Shows

So now that you’re all prepared and know the do's and dont's, we would like to bring your attention to a curated list of our favourite wedding shows/pop-up boutiques that will challenge your imagination, leave you inspired and get you excited about planning your wedding!



Walia Jones Pop-up

When: Check website for next event
Venue: Langham Hotel, Sydney
Cost: $20 (redeemable on purchases on the day)

Hosted by our TCB Pro Walia Jones held their first Indian designer focused pop-up boutique in Sydney in October 2015. This event was definitely the talk of town, featuring top designers such as Anita Dongre and the Little Black Bow to new and upcoming local talent such as Waidurya and Malasa.

The event also featured some local Indian inspired jewellery designer, Lamyra and our favourite Ratanji Rani showcasing some of her lovely hand designed invitations and cards. The Crimson Bride was also there to offer wedding planning advice and assistance for brides-to-be!

We hope founders Garima and Hanin continue to host this great initiative in the coming years - definitely a much awaited opportunity for us Australian girls.

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The Bridal Bazaar

When: Around October every year (check website for next event)
Venue: Dockside Venues, Melbourne
Cost: $99

This show is the ultimate mix of shopping and interactive experience. The 2015 expo boasted 2 live runway shows of Australia’s top named designers such as the Doll House and Rodeo Drive, along with a celebrity advice panel hosted by the endearing Kate Waterhouse. Suppliers range from florists, caterers and henna artists to social media professionals and wedding ring designers!

This event is a luxury experience, with complimentary bubbly and yummy canapés provided throughout the night, along with a free make-up touch up service by Bobbi Brown. Each attendee also receives with a goodie bag worth $500!

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One Fine Day Wedding Fair

When: Held twice a year (February & September). Next event in Sydney - 6 & 7 Feb 2016 and Melbourne - 20 & 21 February 2016. Dates for more locations to be announced soon.
Venue: Check website for details
Cost: $21.50 to $51.50

One Fine Day is exactly that, a bridal show with a refreshing outlook to wedding planning. This expo showcases a handpicked collection of local sought out vendors. It is known for its creative flair, fashion shows, acoustic performances, complimentary bubbly and a variety of food trucks.

Definitely a fun and creative way to spend a day out with the fiancé or even your entire bridal party!

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Aashni & Co Wedding Show

When: 10 January 2016
Venue: The Dorchester Hotel, London
Cost: £30

Enjoy the finer things life? The most unique in its offering, this show will take you on a magic carpet ride to wedding wonderland. For many, the main attraction of the show is the chance to meet and greet an exclusive selection of India’s top designers. However, the show also presents UK’s crème de la crème of bespoke wedding service providers. This show oozes luxury and if you love a bit of glamour and extravagance, rest assured this show won't be anything less than magnificent- offering plenty of those Instagram worthy moments!

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Asiana Bridal Show

When: 22nd November 2015 (Birmingham) & 31st January 2016 (London)
Venue: The Lancaster London Hotel (London) & Edgbaston Stadium (Birmingham)
Cost:  £10 or £20 (including tickets to Fashion Show)

UK's largest Asian wedding publication 'Asiana Wedding Magazine' brings together an exhibit of the UK’s top 100 wedding service providers, making it easy for brides to reach out to the best in the business.  The event also offers a marvellous fashion show featuring the UK's top 12 fashion designers – each of whom are promised to unveil their 2016 Bridal wear collections for the first time. Offering an exhilarating and appealing combination, this show is a must visit for any newly engaged couples.

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Vogue Wedding Show

When: Around August every year (check website for next event)
Venue: The Taj, New Delhi
Cost: Invitation only. Visit website for more details.

This is the ultimate bridal expo for all South Asian brides. If you are based in India or are in the country at the right time, make every effort to attend this ultra glamorous wedding show. It features the very best of the Indian wedding industry, with renowned names such as Varun Bahl, Tarun Tahiliani, Sabyasachi, Manish Malhotra and Anita Dongre showcasing their latest bridal wear collections.

The show also exhibits other popular vendors for jewelry, décor and general wedding planning. We highly recommend that you visit their website for more details on next year’s show.

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We hope this information assists you in planning your own wedding show/bridal expo experience. Remember that it’s all about managing your time effectively while having a blast!

Contributors: Aanchal Ponnamperuma, Nidhi Joshi, Simmi Singh.

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