#Women’sDay | 15 Female Designers Redefining The Wedding Fashion

By Divya Arora .

It’s International Women’s Day, and while we believe in celebrating and appreciating women every single day, we also had to make this day extra special for them. Every year on this day, we take turns in honoring the women of Indian wedding industry who’ve been leading and bringing about paradigm shifts in the entire spectrum.

And hence, allying the photographers and planners-decorators in this bandwagon of leading female wedding experts for this year, are our beloved couturiers. Whether it was going all out there and curating something that’s been never-done-before or reinstating our traditional roots like a savory, these fashion designers have contributed exceptionally in making the Indian wedding fashion industry what it is today! So, here’s a toast (yes, in the middle of the day) to these trailblazers for the impact they’ve created and are continuing to do so.

*Silently humming, “Who run the world? Girls, girls!”*

Payal Keyal

Known for outfits that are drenched in a romantic blend of ‘old world charm’ and ‘modern aesthetics’, the label Payal Keyal has been only been steadily thriving since the beginning. Crafted in surreal and offbeat hues, intricate embroideries, and flattering silhouettes, the range of bridal lehengas, gowns, and sarees is simply impeccable. Payal Keyal outfits are all about slipping into traditional workmanship entwined with new-age sensibilities and style.

Image: Fuzzy Reels

Anita Dongre

A vegan, environmentalist, and a true rooter of sustainability, Anita Dongre is quite literally the pioneer of a better, healthier, and conscious future that we all dream of. While her couture label ‘Anita Dongre’ is a resplendent ode to the beauty of nature and the art that Jaipur city in itself is, her line of fine jewellery ‘Anita Dongre Pink City’ is all about exquisiteness crafted. ‘Grassroot By Anita Dongre’ is yet another initiative of hers that’s all about empowering the rural craftsmen (especially women) while also healing the planet.

Masaba Gupta- House of Masaba

Idolized globally as the ‘Queen of Prints’, Masaba Gupta ventured into the line of fashion back in 2009 with her homegrown label ‘House of Masaba’ which has only flourished ever since. Fashioned in offbeat and ground-breaking silhouettes, prints, and hues, her collections resonate with a modern Indian woman’s aesthetics in an unparalleled way. And that’s exactly what makes her and her line stand out.

In fact, the label isn’t only limited to womenswear and also boasts of equally quirky menswear and accessories like jewellery, cases, and masks, along with her line of makeup and fragrances. Being the only Indian designer to have a series made on her life titled ‘Masaba Masaba’, this boss lady sure has marked a space for herself that we’re all in awe of!

Zara Umrigar

Making her mark globally with her brand by the same name, Zara Umrigar is one prominent designer that’s celebrated for her work that’s an enchanting rendition of the ‘Old Hollywood Glamor’. Right from sultry evening dresses and flamboyant gowns to stellar lehengas, each outfit from her label personifies a timeless blend of glam and the old world charm. Breathing in intricate craft, stunning hues, flattering silhouettes, and unique styles, the outfits are oh-so-loved not just by brides but also by celebrities worldwide!

Sunaina Khera

With her label growing steadily and how, Sunaina Khera is one of the most admired couturiers for her chic and contemporary wear that strikes a chord with every millennial heart out there. From exquisite lehengas and glamorous sarees to stellar evening gowns, her collections are perfect for the new-age women who swears by bling, art, and eclectic hues. Classic silhouettes crafted in modish and urban designs and styles defines her coveted line perfectly and each piece literally leaves everybody awestruck!

Anamika Khanna

One of the most renowned Indian couturiers to make an impact globally, Anamika Khanna has been consistently climbing a rung after the other on her success ladder. Having bagged many accolades and achievements to her name, the designer made a place for herself in the world of fashion that’s highly revered. For how the outfits are rich in craft and exotic hues, her eponymous label has been a bridal and celebrity favorite since forever. Her iconic collections are a happy rendezvous of traditional work and modern-day aesthetics that gets everybody swooning.

Shubhika- Papa Don't Preach

Giving birth to a label that’s known for pieces fashioned in a style that was never known to the bridal world before, Shubhika is highly revered for her label ‘Papa Don’t Preach’. Eclectic, fun, and all things peppy and unconventional is what describes the brand that quickly became a bridal and celebrity favorite for its three different lines viz., Bridal Couture, Haute Couture, and Pret/Resort Wear. The outfits are an experimental weave of offbeat prints, quirky craft, colors, and bold styles all coming together to satiate every modern woman’s outfit desires.

While the apparel is the brand’s USP, Shubhika also stepped into the realms of footwear and accessories like bags, scarves, belts, and jewellery that are crafted with an equally dramatic flair.

Anushree Reddy

Anushree Reddy is undoubtedly one of the top Indian couture designers popular for her outfits breathing is both sensual and bold colors, tone on tone threadwork, and delicate floral embroideries. A refreshing blend of elegance and romance is what defines Anushree Reddy outfits that are weaved to a tee with the world’s glamor and grace! Her label boasts of both womenswear and menswear that gets the entire wedding fashion industry going gaga.

Image: Sam & Ekta

Arpita Mehta

Celebrated for curating outfits with a view to give the wearer a chance to express themselves through fashion under her eponymous label, designer Arpita Mehta has been winning hearts for her fashion and design aesthetics all over the world. Her outfits are a splendid concoction of ethnic and modish designs that strike a chord with every new-age woman’s style sensibilities. Loved for her statement hand-embroidered mirror work and cowrie shell detailing, Arpita Mehta has quite literally taken over the fashion industry with her wide range of dresses, lehengas, shararas, sarees, and co-ord sets.

Payal Singhal

If there’s one female designer that’s steadily emblazoning almost every realm of design, it is undoubtedly Payal Singhal. Established back in 1999, what started as a fashion house catering to Indian bridal and occasion wear needs, the label ‘Payal Singhal’ soon stepped into other categories as well. Right from menswear, kidswear, and accessories to collaborating with makeup brands, shoe moghuls, home decor giants, and other designers, there’s nothing that this boss lady hasn’t ventured into!

Her apparel designs, that resonate with every modern bride who still swears by the old world charm, are a refreshing & modern take on traditions. Reveling in blossoming prints, embroidered motifs, and a hearty play of colors, her outfits are worth crushing over.

Image: Shutterdown

Urvashi Sethi- Picchika

Quite literally the moghul of quaint and surreal occasion wear that evokes a sense of calm and soulfulness in the wearer, Urvashi Sethi, founder of Jaipur-based label Picchika had to be on this list. Offering a wide range of fuss-free sarees, lehengas, and kurtas fashioned in soothing hues and hand-painted botanical motifs, her brand is an ode to grace and peace. The label is one of its kind and has been winning hearts of brides and celebrities alike!

Kresha Bajaj

This couturier’s coveted collections are brimming with stunning lehengas, gowns, and dresses crafted in the prettiest pastel hues from the entire color palette. But, what sets her apart from the rest are her personalized lehengas. ‘Kresha Bajaj’ is a home to the ever-so-trending ‘Lovestory Lehenga’ that brides just can’t stop crushing over. Fashioned in her statement crystals, glass beads, and sequin work, the lovestory lehengas boast of the couple’s story embroidered on the skirt in the finest and most skillful way.

Akanksha Gajria

Think of outfits in a dreamy & colorful tie and dye print accentuated with mirror work and the only name that comes to our minds is Akanksha Gajria. While this is the signature craft that she’s popular for, bright play of colors, elegant mirror work, and 3D floral motifs are some of the other staples that Akanksha Gajria boasts of under her label. Crafted on fluid fabrics that are easy to frolick in, her outfits are a dream for every bridesmaid and a bride.

Mani Jassal

Designer Mani Jassal ventured into luxury evening and bridal wear with her label by the same name back in 2014 and it has only been on a rise ever since. Mani’s take on the South Asian apparel is that of a minimalist with chic aesthetics blending well with the Indian influences. Lightweight and unique silhouettes, refreshing prints, a wide range of hues, and voguish styles define the brand ‘Mani Jassal’ outfits perfectly. Her label boasts of global fame since her outfits have been ruling the hearts of brides, influencers, and celebrities en masse.

Dolly J

Primarily famous for its flamboyant and attention-grabbing gowns, the label ‘Dolly J’ is a female favorite since their range of outfits is too vast and to die for. Offering a wide variety of bridal and occasion wear, the outfits are a harmonious blend of both traditional and modern aesthetics. Dolly aims at creating pieces with lush hand-woven textiles and age-old charming craftsmanship in a way that’s contemporary and relevant in the new-age.

About The Author

Divya Arora

A classic blend of old school and modern glam, I'm always happily making the best of both worlds. Zentangling, reading, and journaling keeps my ingenuity high while hogging food and dozing off often comes naturally to me! Also, chai❤️️ Find me on Insta at @divya.arora14